Television has been placed in the midst of a fundamental shift with OTT advertising growing in popularity. For decades, millions of viewers connected a screen-bearing device to a signal interpreter via a cable to render linear television programming in their homes. Here we discuss OTT advertising. What is OTT, and why in the last decade, […]
TV advertising has developed over the years thanks to internet and technology. Today ads are no longer limited to a particular time or channel as traditional linear tv programming once ruled. Now many types of ads, linear and non-linear, take place throughout the tv advertising space. In this guide we provide an overview explaining the […]
As the TV industry shifts more to connected tv so does the advertising. CTV Advertising has grown at a fast pace from the more traditional linear tv advertising. Here we discuss the benefits of connected tv, how it works, and why CTV advertising is a growing trend among households. What is Connected TV Connected TVs […]
In this guide, we dive deeper into the best digital workflow solutions and SAAS models. You can take a look at the features of each one to determine which will be the best and most beneficial for your product. What is a digital workflow in broadcast? A digital workflow in broadcasting is a description of […]
REMI solutions have been the staple to catapult broadcasting to new heights through the remote production of live events and the sorts. Here you will what a REMI broadcast is, how live production works using REMI workflows, and the top REMI solutions shaping the future of remote video production. The REMI production revolution There’s no […]
The obstacles of live broadcasting in extreme weather conditions Hurricane Ian rampaging through south Florida was the latest of the regular reminders of how little control we have over Mother Nature. For Broadcasters, severe weather always means obstacles to overcome. In the case of Ian, before landfall, it was impossible to predict the exact location […]
A live remote broadcast produced from a tv studio at home can be managed by a small team away from the main station. Today many in the media and entertainment industry have aligned themselves to manage production and broadcasting from any location. In this guide, we will discuss what a remote broadcast is, how it […]
Remote Live production is a staple of television. Whether it’s live sports, an awards show, a local parade or even extended news coverage, remote video production fills hour upon hour of air time, and as CTV devices and over-the-top (OTT) distribution have emerged video streams as well. What is remote live production? Remote live production […]
As the nation enters campaign season and news directors begin planning how best to use their station’s limited resources to cover races as they unfold, user-generated content has emerged as a new source of footage with the potential to contribute mightily to daily news production. User-generated content: a new source of video contributions Not the […]
Whether you are a traditional television broadcaster, a YouTube or Facebook Live channel entrepreneur or anyone or thing in between, the emergence for Free Ad-Support TV, or FAST channels, as a new way to reach the public has likely rocked your world. FAST Streaming & Linear TV Streaming FAST channels layer the well-understood concept of […]
When it comes to broadcast scheduling in television, it’s linear, and that means a channel—whether it’s delivered over the air, via cable, IPTV, or streamed as Free Ad-Supported TV (FAST) — must be programmed with a schedule of back-to-back pre-recorded shows, live programs, commercials, promos, and public service announcements. What is Broadcast Scheduling In Television […]
Enhance your mobile live streaming capabilities incorporating multi-camera production with the TVU Anywhere broadcasting app Succeeding With A Multi-Camera Live Streaming App TVU Networks recently released a new version of its TVU Anywhere mobile live-streaming app that transforms the solution into a live streaming app that can be used for multi-camera production. Here’s how. Rather […]