Al Sharqiya Group Elevates Its Workflow with TVU Cloud in a Bold Step Toward Digital Transformation

Baghdad, Iraq – April 23, 2025 – Al Sharqiya TV Group, Iraq’s leading private broadcaster, is redefining the regional media landscape with a global reach across the Middle East and beyond. Founded in 2004 by media visionary Saad al-Bazzaz, the group operates flagship channels Al Sharqiya Television and Al Sharqiya News, supported by seven studios in key international hubs.

As part of its ongoing digital transformation, Al Sharqiya Group has significantly enhanced its global news production by adopting TVU Networks’ cloud-based solutions. The ability to receive live content instantly and effortlessly has increased efficiency, improved content accessibility, and shortened turnaround times—empowering production teams to deliver news faster and with greater agility across continents.

This transition has led to significant operational improvements, enabling the network to run with greater simplicity and reliability. More than just efficiency gains, the cloud-powered infrastructure offers the flexibility, scalability, and agility required to seamlessly produce, manage, and distribute content across linear, digital, and social platforms.

In 2024/25, the group’s sports production for the 1001 platform—Iraq’s first licensed digital platform for premium international sports and entertainment—underwent a major transformation by fully adopting TVU Networks’ cloud-based solutions, from live contribution to final distribution. A recent highlight of this evolution is the seamless delivery of Spanish LaLiga matches with localized Arabic commentary, showcasing how cloud technology is reshaping broadcast workflows across the Middle East.

“Our collaboration with TVU Networks has been a game-changer for Al Sharqiya. By integrating their advanced cloud solutions, we’ve streamlined our entire sports production workflow—from real-time video contribution to live remote commentary—delivering an unmatched viewing experience for our audience. This partnership allows us to bring world-class sports content to viewers across the region with greater efficiency, flexibility, and cost savings.” – Ahmed BIN-Afif, CTO of Al Sharqiya Group

Building on its long-standing partnership with TVU Networks, Al Sharqiya has transformed its entire media supply chain by integrating cloud-based solutions for live content contribution, production, and distribution. This shift has created a more scalable and cost-effective workflow, meeting the growing demands of modern sports broadcasting.

For live production, TVU Producer enables seamless cloud-based match coverage, handling real-time feed switching, graphics, and multi-camera operations. Complementing this, TVU Remote Commentator allows talent to deliver high-quality, localized commentary from anywhere—reducing logistical constraints while ensuring minimal latency and an immersive viewer experience.

Bringing Local Voices to Global Sports with Remote Commentary

Al Sharqiya has elevated its sports coverage using TVU Remote Commentator, enabling multiple commentators to deliver live Iraqi commentary from any location—eliminating the need for travel or on-site setups. This remote approach not only reduces operational costs but also broadens coverage, all while ensuring a high-quality viewing experience.

“The Al Sharqiya implementation showcases how broadcasters can leverage cloud technology to transform their sports coverage,” says Emad Qawasmi, Managing Director for the Middle East & North Africa at TVU Networks. “By integrating our commentary solutions, they’ve created a model for delivering world-class sports content while preserving local authenticity and fan connection.”

This success demonstrates that premium international content and local relevance can seamlessly coexist. By embracing a future-ready, cloud-based workflow, Al Sharqiya is setting a new benchmark for innovation in regional sports broadcasting—proving that technology can power both operational efficiency and deeper audience engagement.