TVU Networks Partners with InSync Technology to Deliver Premium Frame Rate and Deinterlacing Conversion at Scale in the Cloud

March 26, 2025—PETERSFIELD, UK & CUPERTINO, CA — TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, today announced a strategic partnership with InSync Technology, the award-winning provider of high-quality video processing technology. As part of this partnership, InSync’s FrameFormer® has been natively integrated into TVU MediaHub® to provide advanced motion-compensated frame rate, deinterlacing, and standards conversion capabilities for broadcasters and content distributors.

TVU MediaHub, TVU’s scalable and universal IP video routing solution, now offers FrameFormer as an optional feature directly within its user interface. With a simple checkbox activation, customers can enable FrameFormer’s powerful suite of video enhancement tools—ensuring exceptional video quality for demanding live sports productions and other high-end content. This includes robust deinterlacing for interlaced source material, a critical need in today’s market where legacy broadcast signals remain prevalent.

         “Our partnership with InSync Technology strengthens TVU MediaHub’s ability to deliver high-quality content in any format, from anywhere, to everywhere,” said Paul Shen, CEO of TVU Networks. “FrameFormer’s industry-leading motion-compensated frame blending and deinterlacing ensure smooth and precise video processing, making it an essential addition for broadcasters seeking the highest video quality standards.”

FrameFormer is widely recognized for its advanced motion-compensated frame blending technology, delivering superior results when converting between frame rates, such as 50fps to 60fps, and seamlessly handling interlaced video. By addressing both frame rate and deinterlacing needs, FrameFormer provides a comprehensive solution ideal for sports coverage, where fast camera movements and intricate details can otherwise result in choppy or unnatural video.

         “TVU MediaHub offers a market-leading flexible routing platform, capable of handling virtually any input and output format,” said James Taylor, CEO of InSync Technology. “By embedding FrameFormer directly within MediaHub, media organizations can now achieve the highest-quality frame rate and deinterlacing conversion as part of their cloud-based workflow, eliminating the need for additional hardware.”

TVU Networks and InSync Technology will showcase the integrated solution at NAB Las Vegas in the West Hall, Booth #2120.

ABOUT INSYNC

InSync is the leader in broadcast standards conversion technology. The company, spun out of digital broadcast pioneer Snell & Wilcox 21 years ago, is firmly dedicated to the development of high-efficiency signal processing hardware and software products. Focused on motion-compensated frame rate and format conversion (standards converters), InSync offers flexible solutions for CPU-only deployment. The company’s innovative FrameFormerÒ software standards converter provides unmatched performance and flexibility, integrating seamlessly into third-party solutions and turnkey software applications. Based in Petersfield, UK, InSync has created a global network of embedded partners for its “InSync Inside” solutions. For more information, visit https://www.insync.tv.

ABOUT TVU NETWORKS

TVU Networks is the premier global provider of SaaS and Cloud-based workflow solutions across multiple industries, including news, entertainment media, sports, corporate, streaming, houses of worship, and government. Through the use of AI, microservices, and automation-driven technology, TVU helps enterprises realize an efficient metadata and story-centric workflow through its ecosystem for live video acquisition, production, and distribution. The company has been at the forefront of developing the tools needed to streamline and monetize the Media Supply Chain. TVU is a critical part of the operations of major media companies worldwide and is a Technology and Engineering Emmy® Award winner. For more information, visit https://www.tvunetworks.com.